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Resource Hub

Everything you need to grow your business online

A few quick reads to help you make confident decisions about your website.

💭
3 min read

What Do I Actually Want?

Understanding what you need from your website — even if you can't describe it yet.

✨
3 min read

Pretty ≠ Effective

Why a good-looking website isn't the same as a website that works.

🧠
2 min read

You Don't Need to Know How

You know your business — we know websites. That's the partnership.

👥
3 min read

What Visitors Expect

Understanding modern user behaviour and why it matters.

🎯
2 min read

Where This Leaves Us

The goal isn't perfection — it's confidence in your decisions.

Downloadable Guides

📋
Client Website Survey Discovery questionnaire for your website
↓ 📄
Our Website Process How we build your website step by step
↓

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Dashboard Discovery Survey Design Approval Content Submission Sitethreesixty.com

What Do I Actually Want?

Most people have ideas in their head. A feeling. A look. A vibe.

What they don't have is the language to describe it — and that's completely normal. You're not alone.

The idea of trawling through hundreds of websites just to find "a button you like" probably isn't high on your list of things to do. Ever. And that's exactly why you're here — to take that problem off your hands.

Now, before you relax too much… You didn't think it would be that easy, did you?

Yes, we can decide everything for you — and sometimes that works. But great websites don't come from guessing. They come from understanding what you like, what you don't, and what you never want your brand to feel like.

We're not looking for fonts, spacing rules, or colour codes. That's our job.

What does help massively is seeing examples:

  • Websites you love
  • Websites you hate
  • Or even ones where you can't explain why — you just know they're "not you"

That alone gives us more direction than you might think.

A few things most people don't realise:

If a page takes more than a few seconds to load, a large percentage of visitors will leave without reading a single word.

If people don't see trust signals early — things that quietly say "this business is legitimate" — they're far more likely to leave.

Pretty ≠ Effective

Here's an uncomfortable truth: A website can look great… and still fail completely.

This isn't opinion — it's measurable.

People often say things like:

  • "I like clean, modern websites"
  • "I want something simple"
  • "I don't want it to look salesy"

All valid. But liking a website and a website doing its job are not the same thing.

A website has a purpose. That purpose might be:

  • Getting someone to call
  • Filling out a form
  • Making a purchase
  • Trusting you enough to get in touch

If a visitor lands on your site and can't immediately answer: Who is this for? What do they do? Why should I trust them? What do I do next?

…then the design has already failed — even if it looks beautiful.

What is a trust signal?

A trust signal is anything that quietly reassures a visitor that: "This business is legitimate, competent, and worth my time."

Examples: Clear contact details, real testimonials, recognisable brands, professional photography, familiar layout, text that sounds human, predictable navigation.

You Don't Need to Know How

This is the part most clients find relieving.

You don't need to know:

  • Why one font works better than another
  • How spacing affects readability
  • Why certain colours trigger certain reactions
  • How layout influences behaviour

That's our responsibility.

What is genuinely helpful is knowing:

  • What feels right to you
  • What feels wrong
  • What you never want your business associated with

Sometimes it's as simple as:

  • "I hate websites that feel pushy"
  • "I don't want it to feel cheap"
  • "I want it to feel established"
  • "I like clarity, not cleverness"

Those statements are gold.

Why this process actually saves time (and money)

Skipping this step usually leads to: Multiple redesigns, endless revisions, "Something's not quite right" feedback, frustration on both sides.

Taking a little time to understand what you respond to gives us clarity early. And clarity is what produces confident decisions and better results.

What Visitors Expect

Most people think they're judging a website consciously. They're not.

They're comparing it — instantly and subconsciously — to every other site they've used recently. Amazon. Apple. Their bank. Those experiences reset expectations whether we like it or not.

1. Immediate clarity
Within seconds, people expect to understand what you do, who it's for, and whether it applies to them. If they have to think too hard, they leave.

2. Familiar patterns
Logo top left. Navigation at the top. Clear call-to-action. This isn't laziness — it's usability. When a layout feels familiar, users relax.

3. Speed (more than people admit)
A slow website doesn't feel "a bit annoying". It feels broken. Even half-second delays create doubt.

4. Confidence, not hype
Modern users are very good at spotting over-selling. They respond better to calm confidence, clear statements, and straightforward language.

Common website myths:

  • "People will read everything" — They won't. They scan.
  • "If it looks good, it will work" — Looks help. Behaviour matters more.
  • "Users will figure it out" — They won't. And they shouldn't have to.

Where This Leaves Us

By this point, most clients realise something important:

You don't need to know how to build a website. You just need to know what feels right for your business.

Our job is to turn that into something that works — technically, visually, and commercially.

You don't need to have the answers:

  • You're not expected to know how to design a website.
  • You're expected to know your business.
  • That's it.

You don't need the right terminology. You don't need references, mood boards, or technical explanations. Uncertainty isn't a problem — it's part of the process.

What working with us actually looks like:

  • We help you clarify what matters
  • We filter out what doesn't
  • We make decisions with purpose, not guesswork
  • We explain why things work, without overwhelming you

The goal isn't perfection — it's confidence.

A successful website is one where decisions feel calm, logical, and intentional. When that happens, the process is smoother, the results are stronger, and the end product actually reflects your business.

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